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OnDemand Course: Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more!

OnDemand Course: Strategies to Increase Your Paid Search Budget

Strategies to Increase Your Paid Search Budget

Chances are that you are already spending money on paid searches, but often this occurs without a sound budgeting strategy in place. How do you know if your campaign is providing sufficient return to justify the amount...

OnDemand Course: How to Acquire Millions of Email Subscribers Using Subscriber Lifetime Value Calculation

How to Acquire Millions of Email Subscribers Using Subscriber Lifetime Value Calculation

What are e-mail subscribers worth? Few companies that send e-mails today can answer that question - yet e-mail subscribers are usually very valuable: from $3.

OnDemand Course: CPL Best Practices for Lead Generation

CPL Best Practices for Lead Generation

Spend your B2B media dollars effectively. This webinar will provide you with proven strategies to evaluate media opportunities. You will also get a glimpse into the future of B2B media buying: high-velocity lookalike...

OnDemand Course: Writing Copy that TELLS: The Basics of Creating Content Marketing

Writing Copy that TELLS: The Basics of Creating Content Marketing

Traditional forms of marketing that relied upon advertisements, collateral, television, radio - in essence, forms that pushed buying messages out to consumers, expecting them to react by buying --no longer work today,...

OnDemand Course: Mobile Marketing 2.0: Trends, Issues and Opportunities

Mobile Marketing 2.0: Trends, Issues and Opportunities

Order this OnDemand Webinar and gain valuable insight into new mobile marketing strategies, trends and tactics. Discover new opportunities in mobile marketing while learning how to harness the power of mobile engagement...

OnDemand Course: How Today's Online Marketing is Reshaping the Professional Services Industry

How Today's Online Marketing is Reshaping the Professional Services Industry

The world of online marketing for professional services is undergoing a revolution. Technological advancements have broken down geographic barriers. Access to information is now free flowing.

OnDemand Course: Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck

Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck

Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most...

OnDemand Course: Optimize Your Interactive Marketing Campaigns With Mobile Analytics

Optimize Your Interactive Marketing Campaigns With Mobile Analytics

There is no question about it - the world has changed. It has gone mobile. Your customers are free from the confines of their homes, offices, and traditional media and retail environments.

OnDemand Course: Best Practices for Getting Email Delivered

Best Practices for Getting Email Delivered

Effective email marketing builds on top of solid email delivery practices. Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of...

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