CPL Best Practices for Lead Generation
Spend your B2B media dollars effectively.
This webinar will provide you with proven strategies to evaluate media opportunities. You will also get a glimpse into the future of B2B media buying: high-velocity lookalike campaigns for account-based marketing initiatives you can pilot and pay for on a cost per lead basis.
AuthorsJ. David Green, LeadCrunch Jonathan Greene, LeadCrunch
How to Evaluate B2B CPM, CPC, and CPL Programs
What to Ask a B2B Media Company
Pros and Cons of Different Fee Arrangements
Factors Impacting Cost and ROI
Problems With Targeting Options
The Future: High-Velocity ABM Lookalike Campaigns