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How Today's Online Marketing is Reshaping the Professional Services Industry

OnDemand Webinar (53 minutes)

The world of online marketing for professional services is undergoing a revolution. Technological advancements have broken down geographic barriers. Access to information is now free flowing. This has resulted in the manifestation of a new Buyer. From multiple bodies of independent research, Hinge uncovered what the face of online marketing looks like today.

What sets high-growth professional services firms apart from their average-growth counterparts? And what impact does online marketing have on a firm's growth and profitability? Firms that are embracing the new marketplace show measurable differences over those stuck in their old ways. During this on-demand webinar, we'll dive into our research findings and discuss how online marketing is reshaping the professional services industry.

5 Reasons to Order

  • Learn how the purchasing process is changing and what buyers are now looking for in service providers.
  • Learn about the role of new marketing technology and what techniques are most effective.
  • Learn about the characteristics of high-growth professional services firms.
  • Learn how online marketing techniques have become more important than traditional ways of evaluating providers.
  • Learn about the emerging role of the Visible Expert in influencing purchase decisions.

Authors

Lee Frederiksen, Ph.D.
Hinge Marketing

Agenda

The Online Marketing Revolution

• What's Changing in the Marketplace?

• The Emergence of a New Buyer

• The Disruptive Impact of Content Marketing

High-Growth vs. Average-Growth Professional Services Firms

• The Characteristics of High-Growth Professional Services Firms

• The Impact of Research on a Firm's Growth and Profitability

• The Impact of Online Lead Generation on a Firm's Growth and Profitability

The Rise of Content Marketing

• The Most Effective Content Marketing Techniques

• The Key Characteristics of a Successful Content Marketing Strategy