How to Keep Your Audience Engaged When Presenting an Online Demonstration

Association of Business Training
October 9, 2012 — 971 views  

How to Keep Your Audience Engaged When Presenting an Online Demonstration

With technological advancements that have been achieved in recent years becoming more prevalent in the business environment, there is no longer a need to make visual presentations, product demonstrations and more in front of a live audience. Presentations and demonstrations can be completed remotely in a virtual format, and this allows your audience to enjoy your presentation in the comfort of their home or office. This saves time and decreases expenses for both your company and those who want to attend your presentation. However, the downside to this type of virtual presentation experience is that the audience can quickly become disengaged through boredom or distracted by factors in their own environment. By following a few key tips, you can more effectively hold the attention of your audience throughout your entire presentation. 

Ask and Answer Questions

A virtual presentation is often viewed as a one-way form of communication. You have information that you want to convey to your audience through visuals and verbal commentary, and they want to absorb that information. However, one-way communication can become flat and monotonous despite your best effort to keep your tone upbeat, to add interesting anecdotes to your presentation and more. Engaging your audience through two-way communication can keep your audience interested in your presentation. Rather than ask if there are any questions at the end of the presentation, stop your presentation periodically to ask if there are any questions on the information presented up to that point. More than that, ask questions of your audience to ensure that they are absorbing the information that you are providing to them. 

Incorporate Polls and Surveys

While there are limitations that you must contend with when presenting or demonstrating virtually, there are also benefits that you can put to use. For example, in many formats, you can poll or survey your audience to get their feedback about the content that you have covered. This allows them to show off how much information they are retaining from the presentation, and it allows them to air their preferences and opinions regarding product features, services offered and more. These polls and surveys can be used to keep your audience engaged as well as for future development of services, products and more within your company. 

Audience engagement is critical if you want to enjoy the best results possible from your remote presentation. When developing your next virtual presentation or demonstration, keep these tips in mind to increase engagement of your audience. 

 

Association of Business Training